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Absolut Second Avenue

The ad on this bus stop caught our eye. It's on a bus stop at 2nd ave and 86th st. Really quite clever. The tag line says "In an Absolut world" and there is a photo of a subway entrance. Look closely though and you'll see that its an entrance to the T line and the street sign says "2 Av".

True indeed. We're eagerly awaiting the second avenue subway.

Just around the corner from the bus stop, is the intersection where they took the photo in the ad. So, it truly is a photo of 2nd avenue.

A very clever ad with some local flair. Will the campaign work? Unfortunatlely, we've walked by the bus stop a couple times and never seen anyone else look twice at it. Nobody seems to notice.

I saw it! And I was as excited you were!

Just awesome!

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